Amazon sales ranking chart for ebooks – the steep hill

Here’s an interesting chart I ran across in David Gaughran’s book, “Let’s Get Visible.” It serves as a guideline for estimating how may sales are required for an eBook to make it on the Best Seller List in the Amazon US store (Amazon.com, not Amazon.co.uk).

Rank to Sales Estimator
#1 to #5 = 3,500+ books a day (sometimes a lot more)
#5 to #10 = 2,000 to 3,500 per day
#10 to #20 = 1,100 to 2,000
#20 to #65 = 850-1,100
#80 = 850
#90 = 750
#275 = 325
#500 = 200
#1,000 = 100
#2,000 = 50-55
#3,000 = 40-45
#4,000 = 30
#5,000 = 20-25
#7,500 = 16
#12,000 = 10
#25,000 = 5
#32,000 = 3
#42,500 = 2
#70,000 to #1,000,000 = 1
#1,000,000+ = less than 1 per day

So, you can see that even with around 10 dowloads per day, which I would regard as good, the rating would still be barely visible.  It’s only when you get to around 750 per day that you even get into the top 100.

Amazon.co.uk is kinder in that the global number of downloads is lower but they give you the ratings in your specific category which Amazon.com doesn’t do.  So, you’re competing with your real competition rather than books by celebrities or famous writers.  Interesting stuff, but it shows just how steep the climb is to become visible in Amazon.

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